Helvetica, the font that you see daily but don’t even know it. In fact, it’s in the Nutrition Facts most of us read before purchasing food. The newly redesigned label is no different; it uses the authoritative and trustworthy Helvetica as a form of communicating information to society. The more consumer friendly model, versus a rectangular compliant FDA marking, makes it easier to advertise the numbers. There’s now a clear hierarchy of the most pertinent information that most people would look for from the old label.
The removal of the “calories from fat” line gives way to focus more on the calories in each serving, hence the larger font size. The label will now include the amount of “added sugar” in every product. Most people don’t know that on top of the natural sugars the product may have, processed foods, may have additional sugar included. The American Heart Association studied and concluded that many eat more sugar than the daily value had indicated on the labels. The FDA is also proposing an increase in serving sizes on the labels as most people don’t necessarily just eat 2/3rd of a cup of certain substances. Alongside all these changes, they will also be requiring each bottle of soda be one serving size.
The additional line of column between the numeral percentage of daily value on the left and the content on the right, proves to be a better read than the old flushed right numerals. Granted this nutritional fact label still has numeral flaws, for instance, an average consumer would not know the percentages of each substance in correlation to their daily overall intake. Perhaps the need for a much realistic label like color coding system for specific people with dietary limitations, as suggested by founder of design studio Eight and a Half, Bonnie Siegler.
To read more about the new FDA label, visit http://www.fda.gov/.